Content is King

Wednesday 1:00 PM - 3:00 PM

February 27, 2019 - February 27, 2019
CRN: 009.686-25
Instructor: Michael Mettler
Location: BMCC Baker City Sage 102
Fees: $59

Content is King. People are fed up with companies shoving products and services in front of their faces all the time. We skip TV ads, change the channel the moment radio ads come on, overlook much direct advertising, and often avoid clicking banner ads on the internet. This has caused companies to devise a new strategy to win over customers – content marketing. Content marketing is essentially creating and providing valuable, informative content to change or enhance customer’s attitudes towards the company. People do not want to be sold to these days, they want experiences and the opportunity to join in on lifestyles.

Content is King. People are fed up with companies shoving products and services in front of their faces all the time. We skip TV ads, change the channel the moment radio ads come on, overlook much direct advertising, and often avoid clicking banner ads on the internet. This has caused companies to devise a new strategy to win over customers – content marketing. Content marketing is essentially . . . creating and providing valuable, informative content to change or enhance customer’s attitudes towards the company. People do not want to be sold to these days, they want experiences and the opportunity to join in on lifestyles.
3275 Baker St, Baker City, OR 97814
Baker City, Oregon 97814