Your Team

Meet your SBDC Team for the Mid-Willamette Valley!

Your Team

Each of our advisers and instructors are either current or former business owners. This is by design so that we can model the task and challenge of entrepreneurship and relate to those we serve.

  • Celia Núñez
    Celia NúñezDirector
    Celia is a dynamic, experienced leader. She has experience working in the private and public sector in the areas of project management, financial administration and leadership skills. She is a multi-faceted leader with 30-plus years of experience in entrepreneurship and business ownership, as a training
  • Linda Herrera
    Linda HerreraAdviser
    Linda holds a Master's Degree in Educational Leadership and has over 30 years’ experience in higher education. In addition to her work with the SBDC, she is the Founder and CEO of a small business consulting firm. Her focus is helping Latinx small business start-ups,
  • Jennifer Larsen Morrow
    Jennifer Larsen MorrowAdviser
    Jennifer loves to work with enthusiastic and committed business owners because she can help them thrive. When they grasp how to distinguish what makes them the best choice over the competitors, it’s like turning on the light! Then they can market more effectively, reach more
  • Don Lundberg
    Don LundbergAdviser
    Don’s primary background is in accounting and finance. He had a CPA tax and bookkeeping practice for several years. As a community college instructor, he taught classes in economics, accounting, financial reporting, human resources, and banking. He currently teaches QuickBooks, financial, and systems classes to
  • Angie Oven
    Angie OvenAdviser
    Angie has owned and operated a retail store in Downtown Salem for 12 years. Her background includes an Air Force career as well as a career in banking, specifically focused in business banking prior to buying her store.
  • Jim Parks
    Jim ParksAdviser
    Jim's focus is on getting small businesses up and running. Starting with business plans and moving through marketing and QuickBooks, Jim will get you off on the right foot. Jim has many years of personal experience as an entrepreneur. He owns several companies which he
  • Joanne Scharer
    Joanne ScharerAdviser
    Joanne is an expert adviser, with a particular focus on start-up issues, assisting business owners in the development of business plans, financial advising, capital access, and coaching for established businesses.

Connect with us today

You’ve got the idea and the business, let us help you take it to the next level.