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Blue Ocean Strategy: How to Create Uncontested Market Space …
by W. Chan Kim
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Winning by not competing: a fresh approach to strategy Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet these hallmarks of comp…

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Your International Business Plan
by John W. Otis
Your International Business Plan

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